
In 1971, Joseph Pickett purchased the Star brewery. He found that the brewery was not in good shape. Most of the equipment was outdated 1930s era equipment. The brewery had very low market share. Pickett began a massive renovation and modernization of the brewery. Pickett introduced Pickett's Premium beer, which by the late 1970s accounted for about 12% of sales in the region. The hospitality room was featured in the movie F.I.S.T., as well as the 1981 comedy Take This Job and Shove It.
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